Adda Collective
LightingDesign studies

8am

A softer kind of morning.

A stacked 08 / 00 mark, warm orange light and textured product layouts for 8am Lights.

8am Lights campaign layout for the Wave lamp, with an amber glow and stacked 08 / 00 mark
The Wave product campaign study.
Project
8am
Context
Design studies
Scope
Visual identity, product campaign layouts and billboard study
Design
Adda Collective

01 / The identity

The time becomes the mark

The stacked 08 / 00 numerals form a compact symbol. It appears at different scales across the identity and lamp visuals.

White 08 / 00 numeral mark on a black background
The stacked numeral mark.
Orange sculptural lamp glowing against a dark background
Light, form and texture study.

02 / Applications

Light leads the layouts

The Wave and Nebula campaign studies pair the mark with product names and warm, textured images. The billboard carries the same approach into a wider format.

8am Lights Nebula product layout with a glowing orange lamp and large typography
The Nebula product campaign study.
Wide 8am billboard artwork with a glowing bulb and the line A softer kind of morning
Billboard study using the original 8am artwork.